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There is no doubt about the importance of writing marketing content for commercial projects, because the magic of the word is what attracts customers to buy or request a service, so it is useful to think about how to deal with each type of content before you start writing marketing content, and to do that to the fullest, you must know the types The main basic content and well known in the science of marketing as follows: (Hero, Hub, Hygiene).

Hub, Hero and Hygiene content planning

Hero content:
Hero content usually represents major, primary events. For example, your company may be planning to release a new product this year and is developing content for the release of the advertisement for this product, such as working on creating a special page for the product on the company's website as well as placing an advertisement on the home page. Other big events you might be planning are: live broadcasting of a major annual event or conference, launching a new TV campaign, organizing a contest, etc. All of these occasions mean a lot of effort is put into content creation.

An example of Microsoft's Hero content is all the content the company creates for the annual Convergence conference. When the time comes for the conference, the company changes the home page and provides a live broadcast of the conference. It also introduces conference speakers, adds important announcements, and so on.

Hub content:
This is content that you plan to publish on a regular basis, also called "display content"; That is, content displayed because you believe it is of interest to your customers. You may want it to be interactive and useful content for your customers. It could be the content you post on your blog or it could be videos you made for your YouTube channel. It's great to think of different themes that work for your clients. Ask yourself some questions, such as: What do customers care about, and what attracts their attention?

Example Hub Content Cooking Blogs These blogs provide useful content that customers are interested in on a regular basis, such as cooking recipes.