WhatsApp Marketing

Marketing via WhatsApp messages

Marketing via WhatsApp messages is one of the types of marketing that connects you with your customers through chatting and conversations directly. So you can promote your products and services by sending all the information, through chat lines, pictures, and videos. The WhatsApp application is a very giant application, due to the large numbers of its users around the world, which helps you market your business, build a close relationship between you and your customers, and thus increase your sales.

As a business owner, you want to be in constant and continuous communication with your customers, and remind them of your commercial offers. Therefore, you should adopt commercial WhatsApp as a reliable customer service for your brand, and it is also possible for you to be able to build strong positive relationships with your customers more. One of the most important advantages of commercial WhatsApp is that the conversations are mostly personal, so the customer feels that his treatment is special, so he feels comfortable and increases his desire to continue communication.

Among its most important features:

  1. You can reach more than 2 billion users via WhatsApp.
  2. Continuous, uninterrupted communication with your customers 24 hours a day.
  3. WhatsApp has the largest audience base with different age groups and different social segments.
  4. WhatsApp messages provide you with a high opportunity to interact directly with customers, as the message opening rate reaches 98%.
  5. WhatsApp gives users the right to reply or reject marketing messages.
  6. You can also customize conversations and messages based on the tastes and interests of your target customers.
  7. Your potential customers prefer WhatsApp and trust the companies and brands that communicate through it.
  8. WhatsApp Business gives the most powerful opportunity for small businesses and organizations to grow their business.
  9. Marketing via WhatsApp messages is free of charge, but it is possible to pay some costs


WhatsApp is now used by more than 2 billion people around the world. Although it does not provide paid marketing mechanisms such as funded ads in social media, WhatsApp marketing pays dividends due to the ability of marketers to persuade customers more through direct text messages that are available in WhatsApp. In addition to some other characteristics that put it at the forefront of modern marketing tools and push international companies to use it.

The most important advantages of WhatsApp marketing

After text messages became costly and useless, most business owners turned to WhatsApp because marketing through it is free and inexpensive. In addition, most customers feel more comfortable communicating directly with companies through messaging applications. It has amazing interaction rates that exceed the rates of interaction with emails. It reads 98% of messages, and 90% of them are answered within the first three seconds.

Not only that, WhatsApp provides the ability to send media such as photos, videos, and record audio clips; Which makes communication with customers better and easier. And if you search for the target audience, you will find that it already includes it, as most WhatsApp users fall within the age group of 18 to 44 years.

In addition to all of the above, the most important feature of WhatsApp is that it helps make individual conversations more personalized and customer-focused, which increases customer satisfaction. but how is that? .. Suppose you start an advertising campaign on Facebook, what does the customer see then? Just an attractive post that reaches thousands more, but when talking about customer persuasion rates, we will find that they are directly proportional to the rate of interest in the customer's personality in particular.

There is nothing better than talking to him directly. Simply put, clients love to get personal attention; For example, calling them by their names or nicknames, and talking to them about their problems and preferences related to your products or services. All of this contributes to giving them a good impression of your work and increases satisfaction rates with it.

How to start a WhatsApp business account?

The WhatsApp personal app is different from the WhatsApp Business app. The business application provides features such as: adding information about the company, specifying working hours, and automatic reply to messages. In addition to the ability to add products and services and determine their prices and images.

1. Install the WhatsApp Business app

The first step is to download the WhatsApp Business app from Google Play on Android, and the App Store for iOS phones, which is completely free. After that comes the step of agreeing to the terms and conditions, entering the phone number to be allocated to the business, and then confirming it through a text message with an activation code that arrives within seconds.

2. Add information about your business

After installing the application, click on the options menu at the top right of the screen, then click on the “Business Tools” option, which contains tools that help add business information and highlight the brand of your project. It is divided into two parts; The first section contains tools for adding business and product information. The second section contains welcome messages, auto-reply and customer organization.

To get started, click on the “Business Profile” option, which is the first option in the “Business Tools” menu, then add the following information:

  1. Your business image or logo: To express your business identity and add reliability and professionalism to it.
  2. Simple introductory text: Introduces customers to what your business offers, and it is important that it be short and complete so that the customer understands all the information about the business and the nature of the products or services.
  3. Business category: The customer will not know the nature of your business without specifying the appropriate category for him. WhatsApp gives several limited options from which you can select the appropriate one for your business. For example: “an online store or a marketing company.”
  4. Working hours: You can choose the days of the week in which it is available to communicate with your project and the hours of presence, so that customers know the appropriate time to communicate or request your services or products.
  5. .E-mail communication: Mail tends to be more official transactions. It is important that the e-mail is professional and does not contain numbers or have an address different from the name of the project.
  6. Website: It is important to add a website to the project, as it gives it greater reliability and adds awareness to customers about your products and services. 

After the latest update to the application, WhatsApp allowed businesses to add products or services through the “Catalog” option. To access it, click on the “Business Profile” option, which will appear as a green button in the lower left. Click on it to add your products or services and complete the following data:

  1. Product or Service Image: Add the image of the product you are marketing for. It is preferable that it be professional, with a white background, and of high quality.
  2. Name of the product or service: It is important that the name of the product expresses it directly in order to make it easier for customers to choose the right one for them.
  3. Price: WhatsApp gives the freedom to show or hide the price and it is important for the customer to be aware of the required price in advance.
  4. Description: Add an accurate description of the product, its specifications, and its most important features.
  5. Product or service link: If the product is published on an online store, it is better to attach the link so that the customer can go to it and buy it directly.
  6. Product code: The product code facilitates the organization and arrangement of products in tables of your choice.

After adding this information, you will have finished most of the work file on WhatsApp.All that remains is to add the auto-reply and welcome message texts. WhatsApp provides templates for it on its own, but you can modify them to be more customized for your business from the menu itself.

Steps and strategies for marketing via WhatsApp

Well, now we move on to the fun part which is WhatsApp marketing, and due to the simplicity of the app, WhatsApp marketing strategies are simple and don't involve much effort.

1. Create a list of numbers

The first step to start marketing via WhatsApp is to get a list of customer numbers, since it is not possible to search for customer numbers or buy lists for them. The process of collecting numbers depends on two methods, the first is to give them the work number assigned to WhatsApp to add you and communicate with you, and the second method, which is the most difficult, is to request their numbers and add them yourself.

For example, the business WhatsApp number can be added to the social networking pages of the project and to the website, if any. This step would be an ideal solution to provide exclusive and fast customer service, which contributes to faster resolution of problems and greater customer satisfaction.

2. Build WhatsApp broadcast groups and lists

You can share group messages to a specific group of people via WhatsApp in two ways. The first is WhatsApp groups, which is a group with a number of people who can see, discuss and reply to messages.

The second is that broadcast lists are like groups with some different characteristics, since in the lists you are the only person who can send messages and have complete control over them. And if a customer wants to message you, his message will turn into a private message to you and not in the list messages. While groups are more interactive and all messages appear in them, regardless of the sender.

You can take advantage of it at the beginning. If you are in the market studies stage by adding some trusted potential customers and discussing with them about the products or services you offer, and by collecting and analyzing the necessary information, you will be able to determine the optimal specifications for your project.

How do you use groups and broadcast lists to market your products or services?

WhatsApp groups and broadcast lists are multistable, which makes you able to create separate groups according to the categories and classification of your customers. But after doing that, how do you shop through those groups and lists? Here are the steps:

Prepare attractive and brief marketing content about your products or services.
Design ad templates to go with your content. It is preferable that it contains presentations, and it can also vary in the form of photos and videos.
Prepare a time plan for posting, eg “Marketing message every 3 days for 2 weeks”.
Start implementing the time plan by writing messages, attaching them to visual ad templates, and following up on the results.


3. Launch an advertising campaign

Due to the simplicity of the WhatsApp application and its lack of software complications or adware, its advertising campaigns are also simple. It includes descriptive text for the service or product, with the addition of media such as photos and videos, and once this is done, it can be sent to as many customers as you want whose numbers you got.

It is important to personalize messages with customers' names, as it is not desirable for them to feel that they are just numbers, and communicating with them in a customized way will increase their loyalty to the brand. In parallel, advertising campaigns can be launched in the form of news on broadcast lists that include customers, which allows reaching a large number of them in less time and effort.

4. Use WhatsApp for technical support

The use of WhatsApp in technical support and customer service is one of the fundamental reasons for using it in marketing, because in one way or another it helps the project owner to collect a list of customer numbers and answer customer inquiries quickly. This process would contribute to customer satisfaction with the brand and increase their happiness.

Group work can be used; To create a group specialized in inquiries and questions. It is worth noting here that there are a large number of other customers who want to help and answer those inquiries or problems, especially if they have been exposed to them before, which increases the credibility of the brand and helps the exchange of opinions.

5. Create useful content on WhatsApp

It is known in the marketing community that useful content is in the form of informative posts and articles with a large number of words. But creating content in this way may be out of the ordinary in the case of communication through text messages.