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Motion Graphics Secrets

Have you ever noticed how much emotional and mental interaction you have while watching motion graphics videos? But first, let's answer the question: What are motion graphics videos? We can say they are a mix of different content formats (text, numbers, voice-over, sound, animation) that attract viewers' attention and simplify the presented message to add value to the viewers and encourage them to make the required conversions.

Also, 80% of consumed content at present is in video format. Utilizing video marketing enables companies to stand out in the competition with attractive content that drives more and more conversions. 46% of consumers made a purchase decision after watching an online video about the product.

Different techniques can be used when producing motion graphics videos, including 2D and 3D animation, 360-degree videos, augmented and virtual reality experiences, and traditional hand-drawn techniques to create attractive content that delivers desired results.

The difference between Infographics and Motion Graphics

Infographics are the method of conveying information to the recipient through images containing text/data that form an informational drawing on a subject. Therefore, graphics are a model of communication. At the same time, motion graphics are illustrative graphics that use animation. Animation is a means of communication.

What is the difference between Animation and Motion Graphics?

Animation is generally a visual representation of a story with characters and symbols. It is a series of frames that give the illusion of movement in a scene. An animated film can be a short film or a presentation with animated cartoon characters that tell an informative story.

Motion graphics rely on giving movement to something that is usually static. Animated graphics take something static and give it motion. Therefore, motion graphics are a subset of animation that combines graphic design principles with animation techniques.