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noot digital solutions
noot digital solutions noot digital solutions
noot digital solutions
noot digital solutions

Behind every success... Noot

About company

Noot Digital Solutions was established in Abu Dhabi,United Arab Emirates. With the aim of providing digital services and creative solutions with the highest level of professionalism and efficiency in line with the global trend of digital transformation in United Arab Emirates and the world, given the importance of digital services in our world today

Digital technologies in this era are the main success factor for small and large business  , starting from small home projects to large companies such as Google and Microsoft

From this standpoint, Noot aim to support small and large projects and individuals aspiring to succeed in the business world and contribute to facing future challenges for our customers and partners with smart and innovative digital solutions

Why should you go digital?

In recent history, digital solutions have advanced at a rate that exceeds any innovation, reaching about 50% of the world's population in just two decades and creating a significant shift in the business market and access to commercial services.

The digital transformation has introduced new businesses, pushing others to disappear. According to the International Labour Organization, the shift to a digital economy could create 24,000 new job opportunities worldwide by 2030.

Digital transformation for companies in our current era is an utmost necessity, as major companies in the world have lost their market power and even went bankrupt just because they did not embrace digital transformation at the required speed, giving their competitors the upper hand in the market. There are numerous examples of this, one of which is Nokia.

It was not just about Nokia's failure to realize the increasing importance of digital transformation, as it underestimated the speed of transition to smartphones. The company overestimated the strength of its brand and believed it could be late in the smartphone game and still succeed.

Another example of a company that failed to keep up with the digital transformation is Kodak, as the company clung to its fundamental idea of working through film development, which made it unable to distinguish the imminent change in the industry, which is digital photography.

Kodak wanted to keep up with this development but slowly, and that decision cost the company abandoning 100 years of leadership in the film and chemical development, to enter the new entirely digital technology field, lagging behind its competitors, which led to its bankruptcy in 2012.

We cannot miss mentioning what happened to Blockbuster, where the company was at the height of its success in 2004 and was able to offer VHS video technology and transition to the DVD era. However, the company stubbornly refused to partner with Netflix, which would have provided it with a new place in the digital market. Netflix offered Blockbuster to provide its services on its platform, but the latter's refusal resulted in a severe loss, where Netflix's value surged, and Blockbuster went bankrupt in 2010.

 

 

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noot digital solutions noot digital solutions
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